Today digital sustainability It is a growing concern along with the centralization of the web.
In addition the Native applications, although they offer high performance, have some limitations. Limits that sometimes become barriers to the use of some. Factor that affects the number of downloads and conversions, but also the image of the brand from several points of view. In fact, theand native apps are not necessarily suitable for everythingThey are expensive and resource-consuming because they require separate development for different platforms and frequent updates.
In this picture the progressive web apps have an interesting role because they are simpler and cheaper to develop from every point of view. And this without sacrificing fast, reliable user experiences. With a high degree of usability and involvement by adopting their own design solutions. Solutions that in addition to influencing the UX and UI, express thebrand identity and cultivate its brand awareness.
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What are progressive web apps?
We are talking about an evolution of web apps developed specifically for a specific browser. Progressive web apps they adapt to the browser and device used. This is the crucial difference that makes them cheaper and more accessible, without going through app stores. In addition they also work offline, thus offering optimal, stable coverage, with the same performance as native apps.
They do this through two main technologies: the Service Worker and the Web App Manifesto.
The first is a background script that manages the cache, ensuring offline operation and improving the performance of the progressive web app, so it works independently from the web page by enabling push notifications and background syncs.
The second is un JSON file which defines how a progressive web app looks and behaves once installed, including icons, colors and display modes.
Why talk about it today?
Progressive Web Apps They have existed since 2015 but only today are we starting to understand and exploit their potential.
In fact, browser support was previously incomplete, limiting the adoption of the 2 key technologies that make a progressive web app work. Only now is there starting to be attention towards digital sustainability and web decentralization. The increase in remote work is also pushing us to look for scalable solutions to reach a global audience, including areas with slow connections or less performing devices.
Then a Progressive web apps are more widespread, sustainable, economical, relatively decentralized because they do not go through app stores, efficient and scalable. That's why we're talking about it today... in fact, adoption by companies of all types is growing.
Large companies using progressive web apps:
If even large companies adopt progressive web apps, does this mean that native apps will disappear?
Native apps are unlikely to disappear completely. In fact, the advantages of a progressive web app over a native app are still relative. In other words, a progressive web app can be perfect and cheaper for a transportation service, for a social media or for listening to music.
But a native app is needed where access to hardware is needed. Advanced access such as in gaming, video editing, virtual and augmented reality. However, for average user oriented applications, such as E-commerce, social media and basic services land progressive web apps are undoubtedly starting to overtake native apps, redefining their space in the digital ecosystem.
Digital ecosystem that is changing radically in recent years artificial intelligence, decentralized web, and big data.
