Update to understand. Understand to choose.
In three words, branding is how to be (re) known. Give your brand a life of its own. Make it recognizable in all elements of your site: structure, design, graphics, content and their language.
Effective advertising strategies focused on authenticity, personalization and storytelling can consolidate customer trust and loyalty. With examples such as Patagonia, Dove and Lush Cosmetics, discover how the concept of aesthetics linked to social media changes and how to measure the impact of your campaigns.
Beyond the psychology of color there are other elements such as typography, layout, images and usability that greatly influence people's perception. Learn more about the importance of harmony between design and content to effectively communicate and characterize your brand in every aspect.
Do you want to create a recognisable, memorable and emotionally engaging brand identity? Here design comes into play which, with all its elements such as logo, colors and fonts, conveys the values of a brand, connotes and characterizes it. Read to find out more.
Creating a logo is the basis for building brand identity, spreading it and making it recognized. The elements that characterize a logo frame it in a sector and address a target. The Graphic Designer masters the elements and it is important that you relate to them well. Find out how to do it.
Whitelabel means "white label". Businesses or individuals affiliate with whitelabeling companies that provide customizable products and services. Affiliates therefore, without relying on a production chain, put their signature on the products, sponsor them and sell them.
An identifiable brand creates interest, transmits trust and is chosen. Find out how to create a brand starting from the construction of its identity.
Photo shoots, corporate videos and promo videos involve and interest more and more customers through the power of language for images and sounds.
Find out what brand awareness is in practical terms, how it can be measured and the commercial value of working on it.
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