Web 3.0 is a developing project that aims to change the digital world as we know it today. The focus of this innovation in fact is the decentralization of the control of data collected of users. Which is what would give us back full ownership of our personal information.
In a historical moment like ours, dominated by risks and ambiguities on privacy, Web 3.0 is therefore more relevant than ever. Between blockchain, Smart contract, cryptocurrency e decentralized protocols, could create a safe and independent digital space. This is because, such applications essentially remove intermediaries in the exchange of data and are designed to guarantee inviolable security.
Within the technological system on which Web 3.0 is based we obviously see the important support of artificial intelligence. Support that aims to improve data interpretation, interactivity and Customization (crucial focus today) through virtual assistants e advanced search engines.
Let's reconstruct well what Web 3.0 is based on and the practical consequences in various digital fields. In fact, we will understand if decentralized systems are sustainable for everyone. Then, we will try to understand if in Web 3.0 the sites would remain the same, if e-commerce would change, if we should interface differently with SEO and if sponsorships would work as they do today.
Content index
What is Web 3.0 based on?
As we mentioned, in the center we find the blockchain. It is a digital ledger distributed across independent nodes is verifies and stores transactions immutably and transparently. Blockchain therefore allows the elimination of traditional centralized servers, making data processing more secure and paving the way for independent and decentralized applications, Or the DApp.
Then we have the Smart contract. We're talking about a smart contracts, sealed, that automate transactions between users. So I am blockchain-based programs that execute predefined instructions without the need for intermediaries. The project is already based on these decentralized finance.
Another pillar of Web 3.0 is represented by digital tokens such as cryptocurrency and NFTIn these two cases we are dealing with exchange of values without banks e Digital property certificates on unique content.
The artificial intelligence we said is the basis of a new vision of the internet, with semantic interpretation for advanced search engines e virtual assistants responsive.
However the real heart of Web 3.0 remains decentralization.
Is decentralization sustainable today?
Have total ownership and control of our data would represent a turning point means in the digital world as we know it today. Which is already interesting. Our data would no longer be exclusively in the hands of multinationals that own them in databases that we cannot even consult.
In this perspective, decentralization becomes an innovation “for the people”. But it is precisely from here that we find a paradox. We find it, if we relate the potential possibilities, to the current usability of decentralized programs.
Web 3.0, as we said, is still under development. Decentralized systems today still have limitations that question their sustainability. The first of all is usability, both in terms of diffusion and in technical terms. programs on which Web 3.0 is based, are unknown to most people who use digital tools every day and are difficult to be used by those who have no technical skills.
In other words, the system is there but the infrastructure for mass adoption is missing.
This is also because There are still questions to be clarified about the security and reliability of decentralized systems. For example, with blockchain, data cannot be altered or deleted once it is recorded, which makes it difficult to remedy any errors or fraud. Additionally, with transactions and data distributed in a global network where the owners are billions of people, the authorities are struggling to ensure the compliance with local privacy and security laws. The lack of a central responsible body in fact greatly complicates the application of the regulations and makes it difficult to protect users from potential abuses. Finally, there are risks associated with concentrating resources on a few support platforms.
Simply put, if everything is in a few wallets and NFT marketplaces, the system is no longer decentralized.
How would Web 3.0 work in practice?
Despite the current limitations of sustainability, there are systems that can help us outline a scenario in which Web 3.0 is fully adopted. Websites, e-commerce and social platforms would function substantially differently compared to today.
I Web sites would be built on decentralized protocols including IPFS. Users would own their data and be able to choose what information to share and with whom.
- E-commerce could use smart contracts to automate orders and payments, ensuring secure transactions without intermediaries such as banks or payment platforms.
Also the SEO would change approach. Instead of the Google algorithms and other search engines, could instead rely on decentralized networks.
for sponsorships e dealer, users could be directly remunerated for viewing promotional content via digital tokens, bypassing traditional intermediaries.
It flies, i social networks in Web 3.0 would favor models of self-organized communities, where content and interactions are regulated by the users themselves. In this way the management of the personal data and governance choices would in everyone's hands, As well as algorithms that regulate the content that appears in feeds and personalized sponsorships.
Whether Web 3.0 will change the digital world and whether it will do so in these ways we cannot say for sure.
Today we can better understand the technologies on which it is based, interfacing with existing Web 3.0 applications:
- Cryptocurrencies, such as Bitcoin ed Ethereum.
- Decentralized finance on platforms such as Aave, Uniswap e Compound.
- Decentralized Autonomous Organizations, such as MakerDAO e DAOstack.
- NFTs and digital markets such as OpenSea e Rare.
- Decentralized browsers, such as Brave e beaker.
- Decentralized Social Networks like Mastodon e Diaspora.
- Distributed storage platforms such as Filecoin and IPFS.
