LinkedIn – you know – it's the work social: but is it just a nomination we have become accustomed to or is it still true in 2025?
The answer, for the billion global users of the platform, it is more than obvious: Yup, LinkedIn in 2025 is still useful for finding a job, in fact, sometimes it is necessary. Let's be clear though: we are not saying that to work in the digital sector (and not only) you necessarily need to have LinkedIn. There are a lot of other online job platforms on which to search and everyone has their own tastes, their own sector, their own market, their own preferred environment.
Let's not forget that you can still find work by knocking on doors, meeting in a pub or in a physical hub, or by Word of mouth, which often helps more digital nomads make ends meet than you might think.
Then a LinkedIn is not essential for everyone. But for everyone (or rather, almost everyone) it is indisputable that offers many job opportunities compared to other singles Social and platforms. Especially this year, thanks to a series of improvements e updates technicians. LinkedIn in 2025 then it is more than ever useful for finding work. If you didn't know you should continue reading, because you’ll also discover how to use it… before looking at the alternatives. If you’re a digital nomad who has chosen to never wear a tie in your life and sees LinkedIn as distant or plastically formal: keep your horizons open. Then choose.
Content index
Why is LinkedIn still great for finding jobs?
Because it has a pure and simple purpose from which he has never deviated: it serves to to hire and get hired, to do network, Ea inquire about directly from those in your sphere of interest. How web agency expert in digital marketing, SEO, social and dealer, we know that often the most effective activities are the ones that they speak to a single precise need and that they satisfy it with defined solutions and understandable to all. Solutions targeted.
LinkedIn more than other platforms for finding work, more than other social networks – and we dare say more than many services – offers targeted solutions: this is why it works and continues to work in 2025 to find work. The discovery of hot water? It's not a given, because simplicity has its science.
LinkedIn's algorithm as a support for its identity, which is to create jobs
- social media algorithms are crucial for the quality of navigation, For the question andoffering. Although to some extent they are dynamic with respect to people's actual preferences and choices, they establish (sometimes too exclusively) the tone of the environment, the purpose for which one lives in a social, the perception of all this, of content, people and themselves. Thebrand identity. Yes why a brand's identity is built most from who perceives it. So if thealgorithm is a key to determine the perception, LinkedIn uses it as a support for the mission , Vision that has.
LinkedIn's algorithm in 2025 favors job searches by enhancing
- in-depth professional content (fewer viral posts and more focus on real value);
- skills verified through certifications and tests;
- real connections, penalizing artificial growth;
- automation and artificial intelligence solo for matching candidates and companies (not for content and messages).
Intelligent use of AI
LinkedIn favors automation tools only in the case of research and the possibility of matching. Therefore, There is no way that you can find work on LinkedIn by spamming identical emails or that you can resort to tricks muzzle from buccaneer.
Therefore, through an exclusive and limited (but not reductive) use of artificial intelligence, LinkedIn urges us not to take childish shortcuts: if you want work it can be done, it can be done so much and also good, XNUMX satisfaction e perspectives.
But above all, while you work you network
And the Networking is the main advantage that LinkedIn offers: because it generates more work, because it allows you to discover professions that you didn't even imagine existed, and because it also offers business prospects. In other words, you can find associates, partners, sponsors, financiers and so on. Networking is essentially an evolution of word of mouth favored by advanced means. Today, the way most hiring happens through networking, and LinkedIn is among the best places to do it.
The 3 First Steps to Finding a Job on LinkedIn
On LinkedIn It's not enough to be there, you have to act:
- Optimize your profile as if it were a digital business card: So use a clear title that describes your value, not just the role (e.g. “Marketing Strategist/AI & Growth Expert” instead of "Marketing Manager"). Use the “About” section to tell who you are and what you can offer, in concrete and results-oriented language. Then add certifications and skills required in your sector to improve visibility.
- Apply strategically, not compulsively: then personalize each application and interact with companies' posts before sending your CV. Use LinkedIn Jobs with advanced filters to find targeted offers. Write to recruiters with a direct and professional message.
- Network Smartly: Avoid demanding without offering value. Comment on industry posts, share analysis, and participate in groups. But don’t base everything on that. Use referrals, because referrals from colleagues increase your credibility.
The 5 LinkedIn Job Repellents: What They Are and How to Avoid Them
1) Profiles without photos and details
A profile without a photo – if it's not invisible – makes a bit the same impression as a guy pretending to read the newspaper with a fake nose, moustache and glasses.
Then, if you want to find work on LinkedIn, please complete each section, use a clear title and describe the experiences with details and concrete results. It takes very little and avoids making a fool of yourself.
2) Soulless messages and intrusive advertising
It's annoying when you get soulless messages or promotions right after connecting. Because they are requests for attention without attitude. It was not built any value around that requested. So requests so they are just a nuisance for those who receive them: a threat to the value of their work or their free time, who feel they are wasting their time by spending even a few seconds on spam and advertising. And this happens regardless of the potential value you might actually offer.. So personalize every connection request and build relationships before asking for something. It’s worth it, because it’s about personally enhancing who you are, what you do, and how you do it: why not do it?
3) Get pumped up with motivational phrases and viral content
If you want to write motivational phrases all the time, start a blog: no one is stopping you. If you want to ride viral waves, tinker with TikTok, that there is nothing wrong with it. If you want to find work on LinkedIn, share real experiences, industry insights, and content that demonstrates your vision and skills.. This is what will really allow you to network in a way that is useful to you and others.
4) Abusing bots
No, no bot is harmed.
Abusing their use to increase connections or engagement, but it hurts your job search on LinkedIn. You risk it shadowban. So use AI for search and matching, which is what the platform is for.
5) Be a lone wolf and wait for job offers to come in
If you want to find work by waiting for requests to arrive, or by filling out simple proposals from a noticeboard, there are platforms that allow you to do so (such as Upwork) and others where recruiters take the initiative (such as Behance). But It depends a lot on the job you do.
If you want to work on LinkedIn, you should comment on posts, participate in groups, ask colleagues and clients for references, But especially maintain proactive and forward-looking contacts with them. Commenting and interacting just to increase the number is also a practice to avoid, because it is obsolete. But it is always better than doing nothing, because it can still open up to more consistent contacts.
The orientation must always be that of to build relationships and bilantian il value what you offer tu to what comes to you returned.
With one hand you give and with the other you take.
Is LinkedIn better for finding jobs than other platforms and social networks?
The obvious answer is: yes, because it's made on purpose, so it has functions, algorithm and everything else aimed at specific purposes: network, work, direct contacts. And that's fine, but it's a reductive response, because there are different conceptions of work. And on LinkedIn, you can easily assume that they are only certain types of work, category di people and opportunity. That's because it may be partly true.
And you can believe it especially if your source of income comes from other social networks. Or if you caress the idea of doing it because there are examples you want to follow. Or maybe you have a shop, you are a craftsman, and you simply want to understand if Is it worth it to be on LinkedIn to find a job or not?.
Those who make money from YouTube, Twitch, OnlyFans and Patreon don't care about LinkedIn?
There are for example twentysomethings that constantly making videos on YouTube they can earn – on average and depending on the number of subscribers – realistically up to 5000 euros per month (with 100.000 or more members). We're talking about a channels of some success, so a few cases Special… But not so rare and so difficult to achieve. Especially when you have content, energy and time.
Let's talk about one salary as a medical specialist, as a company manager, as a lawyer. Stuff that maybe a kid can earn double or triple how much the teacher who examined him at the final exam earns.
And even if the earnings were half – or a third – for a twenty-year-old it might be enough. Go ahead and finance yourself. It's probably unlikely he'll get close to LinkedIn.. First of all because: What kind of resume does he put up if he does nothing else? It is proposed as video maker and content creator for others? Does he know he can do it? Is he interested in understanding if he can do it? Even once the popularity bubble is over, what will he be more inclined to do – maybe at 27/28 years old – after 8 years of basically making a living making videos on YouTube?
Maybe he is more inclined to do business
Instead of approaching LinkedIn, he will more likely try to do business on his own in some way. Maybe he'll be very successful at it.. maybe he invested well what he earned. Perhaps the very activity that is the subject of the YouTube videos, she got so sponsored and already launched herself as a professional (while still earning money from the channel). Or maybe none of these things and ends up doing something completely different in life.
So: what does he care about wasting time on LinkedIn? Does his concept of work reflect what LinkedIn represents and what it can offer? And the same question – related – can be applied to Twitch, to Patreon and for who shows his feet on OnlyFans.
But these aren't real jobs!
Even if individually one can agree and make other choices, in an absolute sense no one can establish what a "real job" is. If we mean “work” as a “source of income” then any type of ethical, qualitative and moral consideration falls away. Here making videos that are appreciated for any reason becomes a job like any other… that on LinkedIn it doesn't make much sense to do.
Although in reality the approach in the relationship with the community that a Youtuber or a Twitcher has in many cases, would marry perfectly with the idea of networking on which LinkedIn is based.
Are those who work on Facebook, Instagram and TikTok interested in being on Linkedin?
Facebook, Instagram and TikTok – while X is moving to generate a creator subscription market – these are spurious markets, which allow for different niches in which you can find anything you want. Through these social networks in different ways you can sponsor any activity and create a community that generates real conversions. So (unless you are a Marketer specialized in Meta sponsored ads) targeting one or all 3 social networks at the same time can be more than enough, for a wide range of professionals and non-professionals.
So the interest in being on LinkedIn may be less, but that's not a given.
The existing contents and the communication itself can be easily adapted – in many cases – to a language and a form for the purpose of research. I work on LinkedIn, as can potentially be done with the 3 social. Basically they are integrable: you can potentially have 4 birds with one stone.
I'm a craftsman, I have a retail store: should I have LinkedIn?
If you have a retail store, or if you are a blacksmith, plumber, electrician, hairdresser, body shop, tattoo artist, carpenter – and so on – focusing on LinkedIn is of little use to you… unless you want to find a particular supplier or you are looking for collaborations and work that come from companies.
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