If you want to dominate Google SEO you might get a big disappointment… nice because everyone has failed to position themselves at least onceIt is not easy at all to end up in the first results, nor maintain the positioning. Often you don't even have absolute certainty about why one piece of content worked and another didn't. In addition, anyone who has a website or works in digital marketing wants position yourself on the search engine most famous and widespread globally.
So every day sites and contents appear that try to intercept traffic on certain keyword, to trigger visibility, generate lead e conversions. And if we told you that all these contents, in addition to being studied, are the result of interpretations?
Content index
Google SEO is dynamic and user responses influence it
Official guidelines, courses, influencers and other sources on the web (including this article) represent partial solutions. They are not enough to have absolute knowledge, which is elusive. Google provides information on changes made to its algorithm, but There are no formulas anywhere that always work. This is simply because the factors that come into play and are interconnected are so many and varied that the exact formula is always relative to the specific situation.
E To maintain results over time, you have to adapt to changes and competition.
All this can be disorienting but also encouraging. In fact, in a web where the personalization of services takes on an increasingly central rolewe know that Individual actions and responses can make a difference.
Then a Google's algorithm It is a dynamic creature. Some points must be respected and some practices must generally be avoided. But these indications do not always work, because in the end It is the users' response that determines the results over time.
An answer that fortunately is not always predictable and directional.
And this is precisely where our observation skills come into play.
Google Algorithm Major Changes in 2025
- Google is becoming increasingly adept at distinguishing between content created entirely by theartificial intelligence and those developed with human intervention.
- Google's algorithm better understands the context of keywords thanks to the progress in thenatural language processing,
- so there is a greater focus on user experience. Then factors like the page loading speed, responsive site, and usability become even more fundamental.
- La link building it is evaluated more on the basis of quality than to quantity. So, even more than before, be careful about the sites you connect to.
How to Work on Google SEO and What to Avoid
The basic interventions to be implemented are intuitive, since beyond technical tricks what matters is providing people quality, clarity, satisfaction and comprehensive answers. If you take this path, the results should not be long in coming.
CFocus on creating clear and in-depth content
Only in this way will you effectively respond to users' questions. Technically speaking, prefer long-tail keywords and synonyms for intercept different variations of search queries. therefore Avoid obsessively repeating the keyword, publishing duplicate or AI-generated content.
This is because the algorithm processes the context of a content better and better, getting closer to the human understanding.
Google SEO is a matter of UX
So if you want to work well on Google SEO User experience should be your cornerstone.
To start identified in the target from all points of view: language, design, accessibility, functions of the website…and make sure the platform you post from is responsive. So it must adapt to every device, especially to mobile ones which are increasingly used.
In these ways therefore you have to adapt to the user:
- Intercept how and what he is looking for.
- Provide him with the answers in the most attractive, clear and comprehensive way possible,
- in the format most appropriate to the medium through which you search.
To help you you can always consult the Google Core Web Vitals, official indications which include precisely fast response times, visual stability and optimized interactivity. Study them and take inspiration.
You can write the best content in the world and still do an outstanding job of it. link building…but if the site is slow and its navigation is complicated, it will be largely a waste of time: users will be discouraged and they won't even read the great content you've prepared; Google's algorithm will have a hard time processing your content and will therefore penalize it. This can be avoided.
Use safety techniques
To further optimize Google SEO you need to have a technically armored site:
- keep your site secure by using the protocol https,
- exploits structured data and schema markup for help Google better understand your content,
- constantly monitor any technical errors that may affect your positioning.
La security It is a factor that cannot be ignored: in addition to the personal benefit and that of your users, Google's algorithm will consider you more authoritative.
Not sure where to start?
If you lack the skills to understand which interventions to implement and how to implement them, discover our SEO and SEA service.
A team of SEO analysts, writers, graphic designers, programmers and developers will work for you with the aim of increasing visibility, generating traffic, acquire leads and conversions. We will analyze your site and your contents in order to structure an action plan that we will present to you in detail through a free quote.
