The design of a website is the beginning, the step and the key to optimization. Optimization from all points of view: graphics, SEO, UX, UI...
In other words, Taking care of the design of your website is the most important process to do. And this is much more important than content, plug-ins and functions. Design is the look, but it is also the planning. Everything is in the design. There is the engine and the vehicle of your message and your proposal.
So we're not talking about looks. We're not about aesthetics. Here we are talking about the heart of a site.
Let's go and see then 7 steps to optimize the design of a website.
Content index
1) Aim for the target (as always)
We will truly never tire of repeating it to you, in every context. Knowing who you are addressing is crucial in every work of design. And not only. It is crucial for structure advertising campaigns, campaigns of digital marketing, to develop software, to create a brand and for social channels.
in short any field on the web that you want to learn more about (and which you can learn more about by visiting our sections linked above) passes through understanding the target. In the design of website design so you have to know who you are addressing. This is because already in the research phase you will discover, beyond your starting ideas, what interests the reference people, thing They include and with what they resonate.
This will let you know which one field of visual language, shapes, symbols, colors, fonts move. The rest will be up to you, to your originality, to what fits with yours brand identity and what are you proposing.
2) Your website design must be clear and simple
This allows you to communicate well. Users of find easily what they want to look for, because you with a simple and intuitive design you helped them find their way. Use i breadcrumb to help keep track of your navigation path. Use i internal links.
3) The site must adapt to each device
In other words, responsiveness. When designing the website design you need to consider the usage from desktop, mobile and tablet. To make sure everything is readable and navigable on each of these devices, use fluid layouts, CSS media queries and flexible images.
4) Make sure the site is fast
There are many factors that contribute to speed of a website. Some of this has to do with design choices. Optimize images and videos, compressing them if necessary. Reduce the use of unnecessary JavaScript and CSS. This suggests you to opt for the essentiality in the design of your website. Which doesn't necessarily mean being skimpy... on the contrary.
5) Distribute content including SEO
Distribute written content across clear paragraphs, using i bold when necessary and titles H1, H2, H3 (but also H4) not only guarantees better usability. It also favors crawl for search engines. In this you choose readable fonts. Use them wisely keyword.
6) Your website design should ensure accessibility
Making your website accessible is a great move. Whether you want to increase your audience or comply with some legal regulations such as Tired Law. Some practices to make a site accessible to all include:
- the use of alt text for images (Alt),
- make sure the color contrast is sufficient to make reading easier for those who have poor eyesight,
- implement a keyboard navigation,
- provide subtitles for videos.
7) Create aesthetic coherence
Finally, an aesthetic coherence in symbols, colors, shapes and fonts creates a clear and unambiguous narrative. This does not mean that it is flat and one-way. It means channeling all the elements you have seen so far into a theme, which will connote a visual identity. This connects all the elements together. Thus you have a sense of harmony and union. This pleases the mind, body and heart. It also increases the likelihood that the user will have a meaningful experience. And that this meaningful experience encourages him to reconnect the generic idea of products and services to the specific ones you offer.
In other words, an aesthetic consistency in your website design promotes Brand Awareness.
