infographic article how to use google analytics

How to use Google Analytics

Knowing how to use Google Analytics is essential to see a series of data that will help you understand how your site is doing from different points of view. If you know how to set the functions you need, read and interpret the data, you will be able to make useful choices to improve the site technically, communicatively, graphically, and your advertising campaigns.
October 11, 2023

Google Analytics is a free tool that is used to monitor and analyze web traffic on your site.

It is one of the most popular and effective tools in the world of digital marketing and analysis websites, precisely because it is not limited to traffic monitoring. We are talking about an essential resource that is not difficult to use. Another matter is making the best use of it.

It takes commitment, therefore, but the stakes are worth it. Know how to use Google Analytics it allows you to develop marketing strategies, to act on the design of a site, on communication, to develop SEO and SEA campaigns, and also to make choices during the conception and development phase of a service or product.

Are you already familiar with digital marketing, SEO and so on but have you never studied Analytics? Do you have an online business and simply want to learn how to monitor traffic on your site?

Read the guide kilobit su how to use Google Analytics.

What is Google Analytics for?

Let's start from this. We do not dismiss the purposes of this tool as obvious. Knowing them and reflecting on them will give you the opportunity to better understand how and why to carry out the necessary technical steps and according to which perspectives to read the data that will be provided to you. It's one thing to learn by heart or by experience... it's another to understand.

The most immediate advantage of Google Analytics it is its ability to provide a general overview of visits to the site. You can see how many people visited your site in a given period, how long they stayed and which pages they visited. You can also analyze thethe path the user took on the site.

Do you understand the importance of this data? By consulting the visits and paths of users we will know how to improve our site from various points of view, from UX design to communication.

communication how to use google analytics

Google Analytics it allows you to identify where visitors are coming from, whether it's search engines, social media, referring sites or advertising campaigns. Thanks to this data you understand if you have to work on SEO rather than on a specific one social, on a place or how you set up campaigns. On these, on the contents and on any technical problems, Analytics provides you with additional useful data.

You can also segment your audience based on different criteria, such as geographical location, type of device used, age, gender… and finally you can set and monitor specific objectives related to conversion. So let's talk about filling out the form, registrations and purchases.

So it is clearer than before that you are about to learn how to use Google Analytics not just to check how many people visit your site.

How to use Google Analytics: from configuration to advanced functions

Google Analytics it is quite intuitive, so you can explore and use it with relatively satisfactory results even at a basic level. But this usability is a double-edged sword, because it increases the competitiveness necessary to emerge. Even though everyone uses the same accessible and usable tool, there are those who stand out and those who don't.

This obviously does not depend only on how to use Google Analytics. The factors are different and universally concern the competence and intuition to see information that others, despite drawing on the same data, do not see.

So let's start from the configuration, up to talking about slightly more specific practices.

Installation and Configuration

After creating your account you will receive a unique tracking code. This code will need to be placed on every page of your website. Many CMS (As WordPress) have plugins or modules that simplify this process. Once you have entered the code, Google Analytics will start collecting data from your site.

Interface and dashboard

When you log in to Google Analytics, the first thing you will see is the dashboard. Here you can get a quick overview of the most important metrics. The dashboard can be customized to show the data you find most relevant, allowing you to have crucial information at your fingertips.

Reports and Categories

The true power of Google Analytics lies in his detailed reports. These are divided into several categories:

  • Audience: insights into your audience, including demographics, interests, geolocation, behaviors, technology (e.g. browser or device used) and user flows.
  • Beta srl: details on traffic sources, divided into organic, direct, referral, social and paid search. You can also delve deeper into which keywords are bringing traffic to your site and evaluate the effectiveness of your advertising campaigns.
  • Behavior: Analyze the actions users take on your site. You can see which pages are visited the most, which end in exits, which contain specific events and much more. This section also helps you identify technical issues with the page speed report.
  • Conversions: Here, you can track conversions related to the goals you've set. Whether it's sales, signups, or other types of conversions, this section will give you a detailed picture of your performance.

statistics data how to use google analytics

Setting up goals

Goals are specific actions you want users to take on your site. This could be completing a purchase, signing up for a newsletter, or viewing a certain page. Once set up, you can track conversions against these goals.

Real-time analysis

Google Analytics it also offers the ability to see what's happening on your site in real time. You can see how many users are currently online, what pages they are viewing and where they are coming from.

Education and Learning

Google offers a learning platform called Analytics Academy, which is highly recommended for those who want to delve deeper into the potential of the tool. Here you can find detailed courses covering both basic and advanced concepts.

Specific usage advice on how to use Google Analytics

Set up specific goals for your site, such as completing a contact form, making a purchase, or signing up for a newsletter. Once set up, you can track how many users reach these goals and what traffic source they come from.

Create custom segments to analyze specific user groups. For example, you may want to analyze only traffic that comes from mobile devices or only users who have completed a certain action.

If you want to exclude internal traffic or any other irrelevant traffic, you can set up filters. This will help keep the data as accurate as possible.

A high bounce rate could mean that users aren't finding what they're looking for on your site. Examine pages with a high bounce rate and consider how you could improve them.

Finally we recommend you connect Google Analytics to other tools such as Google Ads e Google Search Console. This will give you even more detailed data and help you better understand your site's performance.

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