Appearing on the first page of Google is the ambition of anyone who has a website. Although the competition is very high, you can have opportunities if you update yourself and combine the knowledge you have acquired with common sense and consistency. Knowledge that is within everyone's reach, but that not everyone knows how to interpret and process in relation to their own individual situation. A situation that includes the nature of your site and your brand, the reference market, the target, the competition... therefore SEO work is a holistic job. It's no longer enough to find a keyword and weave a nice network of backlinks.
Today, more than ever, we need to find the balance between what we like and what we don't.Google algorithm and what people find interesting and comprehensive. With 2025 just beginning, in fact, it is evident that Google is raising the bar to ensure quality, relevant results that reflect user expectations. All this, therefore, suggests using an approach increasingly oriented towards human enjoyment rather than pure technique.
And to do this, the latest technologies come into play, which adapt the usual evergreen practices.
Content index
Artificial Intelligence Can Help You… But It Can Be a Double-Edged Sword
By now, discussions about AI are a mantra that practically no one who works in the digital sector can avoid. You can certainly decide not to use it under any circumstances... but at least you need to know that it exists and that basically everyone is using it in different ways. Whether we like it or not is a fact.
But what do we mean by "use" artificial intelligence"?
If you are thinking of using GPT-chat to make you write articles from scratch, change your mind immediately. This is definitely not a good approach, firstly because Google's algorithm penalises content written by AI and is increasingly capable of understanding whether a content is artificially generated or written by a human. Secondly, do you really want to flatten your writing and contribute to the impoverishment of content standards?
If a content is aseptic, not only Google will notice it, but also people (or at least we hope so).
So, if you really want to get help from AI to generate content, at most use it as advanced search engine. But, please, ask for all the sources, read them and compare them, because artificial intelligences can make mistakes… even very serious ones!
Use it for data analysis
The real power of AI is not so much in creative processing, but in data analysis. Advanced tools such as google analytics 4 or other artificial intelligence platforms dedicated to SEO allow you to identify patterns and recurring behaviors. For example, it is You can find out which topics appeal to your audience the most o which pages need optimization to improve conversion rate.
Obviously, you will then be the one who will have to interpret the results of this support.
So yes to AI but always as a support and never as a replacement.
Use voice search to appear on Google
Today, devices such as smart speakers and integrated voice assistants are increasingly widespread and accessible. Voice search so it's revolutionizing the way users interact with Google and Every SEO specialist must take this seriously into account.
Voice search stands out for its naturalness: the questions asked to voice assistants are therefore generally longer and more conversational than written queries. For this, it is essential adapt content using natural language and answering specific questions directly. For example, articles that include FAQ sections can help you do this.
Then implement markup like schema.org is crucial to help algorithms identify key information about your site. A concrete example is Featured Snippet Optimization, which are often used as spoken responses by assistants.
Appearing on Google by following Core Web Vitals and relying on UX
We have said and repeated that user experience (UX) is increasingly important. In addition, we know that Google regularly releases Core Web Vitals to replace the old Google AMP. CWVs are essentially parameters one set of metrics that measure user experience in terms of loading speed, interactivity, and visual stability.
Optimizing these metrics means not only meeting Google's requirements, but also ensure that users find the site quick and enjoyable to navigate. For example, reduce the weight of images, use technologies such as lazy loading and write cleaner and leaner code can give you a much better chance of appearing on Google.
Additionally, still in the context of UX, you need to make sure that your site and content are responsive. This means that you need to be prepared to appear on any device, therefore in different formats, so as to optimize the browsing and usage experience on every device that users may use.
Quality content, authoritative domain and solid link building
Content remains king, but it is not enough to create well-written articles. Quality must be linked to authority. And authority is also achieved with good work link building. Google, with its updates, focuses on EEAT (Expertise, Experience, Authoritativeness, Trustworthiness).
So, on paper, reward content that demonstrates expertise and reliability.
Today more than ever A few links from authoritative sites can do much more than dozens of links from unreliable sources.. Collaborations with industry sites, targeted guest posting, and the creation of unique resources, such as in-depth guides or white papers, are winning strategies for attracting natural links.
And make sure that this content answers specific questions and delves into complex topics. Include reliable sources, citations, and clear information about the author and your company.. This work not only allows you to appear on Google with a greater probability, but it also rewards you in the long run as users will have a clear idea of who you are, what you do and that before talking about something you study properly.
All that increase your confidence, positively characterizing your brand identity and supporting your Brand Awareness.
Local SEO and personalization of results
Local search is essential for aim better at your target, especially if you have a physical activity. With the increase in “near me” searches and the huge diffusion of smartphones, Google increasingly emphasizes personalized results based on users' geographic location.
The first step to solid local SEO is accurate management of your Google My Business profile (GMB). Make sure all information is complete and consistent: business name, address, phone number and opening hours. Of course, then encourage leave reviews.
Finally, adapting to what people might search for locally encourages you to include references to local events or issues and to use location-specific keywords, such as “web agency Turin” and so on. These practices allow you to skyrocket your visibility.
Appearing on Google is also a matter of monitoring and adaptation
We conclude our guide by recalling the importance of monitoring and consequently adapting (and re-adapting) your content.
So once you publish content or a site, use tools like Search Console, Analytics or third-party platforms to monitor key metrics:
- organic traffic,
- click through rate,
- time spent on pages,
- conversions.
Based on the results you will find in front of you, you will know what you will have to work on differently and what you are doing well on. But, unfortunately and fortunately, SEO work is never static. On the one hand, the idea of having to dynamically adapt a job done with commitment can be discouraging... on the other hand, however, it can be encouraging, because the re-adaptation pays off and also allows you, who write content, to continue to maintain a concrete knowledge of what you know and what you offer.
We at Kilobit can help you appear on Google
Our web agency, with its network of multi-sector professionals, can significantly help you place your website or yours E-commerce on Google.
Ask for a free quote now by contacting us or coming to visit us directly in Turin in Via Cibrario, 40.