Update to understand. Understand to choose.
Search engine oriented digital marketing. SEO is mainly based on keywords and generates organic traffic: it helps you climb the positions on the result pages. The SEA envisages practices such as pay per click and other advertising methods.
The snippet favorite, with long-tail questions but short answers and lots of platforms to optimize: voice search opens up a new world for SEO amateurs and experts, but it also follows old healthy habits. Find out more in this dedicated article.
Starting from a culinary metaphor, we will see how Experience, Competence, Authoritativeness and Reliability work: the 4 factors to work on to position yourself on Google today. Discover in detail what they are.
SGE is an experimental feature that uses generative AI to find the most relevant results from a Google search and combines them to provide a summary. Learn more about what it is, how to try it, and how to use it with a critical and careful eye.
If you want to know how to appear on Google this guide is for you. Here you will find all the best practices based on the latest updates of the most used search engine in Italy.
We have Google SEO guidelines for 2025, but there are no definitive solutions. Each situation requires its own unique formula based on techniques, observations, adjustments, interpretations, and user responses. Knowing this, you can start climbing the SERP.
Here we see the possibilities that artificial intelligence offers to optimize SEO. There is something for all phases of work: analysis, content creation, UX, monitoring... but this does not mean that AI offers all the answers automatically. There always needs to be a person behind it who knows what to look for, what to ask the AI, what it is asking and how to ask it.
Google Trends is a really easy tool to use. Although it has several limitations, if used with knowledge it can be very useful, especially when used together with other resources. Find out in this article what to consider and how to optimize use.
Knowing how to use Google Analytics is essential to see a series of data that will help you understand how your site is doing from different points of view. If you know how to set the functions you need, read and interpret the data, you will be able to make useful choices to improve the site technically, communicatively, graphically, and your advertising campaigns.
In this article, discover the best practices to increase your visibility on Google Maps and above all use it to your advantage. In fact, as Uncle Ben told Peter Parker: “With great power comes great responsibility”. The more visible you are, the more precise and consistent you need to be. In this article you will find everything you need.
Increasing your visibility on Google is essential for any business that operates on the web. To do this, there are various practices to follow starting from the structure of the site and its contents up to the migration to the https protocol, passing through social media and link building. Expand your knowledge base with us.
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