Update to understand. Understand to choose.
Search engine oriented digital marketing. SEO is mainly based on keywords and generates organic traffic: it helps you climb the positions on the result pages. The SEA envisages practices such as pay per click and other advertising methods.
Here we see the possibilities that artificial intelligence offers to optimize SEO. There is something for all phases of work: analysis, content creation, UX, monitoring... but this does not mean that AI offers all the answers automatically. There always needs to be a person behind it who knows what to look for, what to ask the AI, what it is asking and how to ask it.
Google Trends is a really easy tool to use. Although it has several limitations, if used with knowledge it can be very useful, especially when used together with other resources. Find out in this article what to consider and how to optimize use.
Knowing how to use Google Analytics is essential to see a series of data that will help you understand how your site is doing from different points of view. If you know how to set the functions you need, read and interpret the data, you will be able to make useful choices to improve the site technically, communicatively, graphically, and your advertising campaigns.
In this article, discover the best practices to increase your visibility on Google Maps and above all use it to your advantage. In fact, as Uncle Ben told Peter Parker: “With great power comes great responsibility”. The more visible you are, the more precise and consistent you need to be. In this article you will find everything you need.
Increasing your visibility on Google is essential for any business that operates on the web. To do this, there are various practices to follow starting from the structure of the site and its contents up to the migration to the https protocol, passing through social media and link building. Expand your knowledge base with us.
Here are the basics for understanding how the Google algorithm works and how it evolves over time. Find out everything you need to know to optimize your online presence, to index and understand how to offer users quality content.
Find out how sponsoring yourself on one of the world's major search engines works with the budget you decide, appearing on the first pages of search results and how to enter your business on Maps.
In this article we give you an idea of the procedures used to position sites and content on Google in clear, practical and concrete language.
Today we clarify once and for all what to expect and what to ask for from a professional SEO consultancy.
Scale the SERP by building a consistent structure of internal and external links to your site. In link building, SEO techniques meet the ability to do public relations, exchanges and to understand who might be willing and how.
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