Advertising.

The market has taken an increasingly user-oriented direction, even in various sectors not strictly linked to digital. People's feedback thus becomes even more than before an important parameter to take into consideration in creating effective advertising.

Advertising storytelling, like all forms of storytelling, is a question of manner. The way of telling a story has elements within it that determine it. Furthermore, every narrative has structural elements that characterize it. Connotation, characterization, structure, example. In this article you will find out all this.

This article reminds you in 10 points how to create any advertising campaign in an informed manner. But we also add an extra piece, guiding you to address social issues. In fact, today this direction is the most popular and we demonstrate it with data and reports for further information.

From jeans to social media creators, we explore mass culture and consumer trends that originate from and are reflected in advertising.

Persuasive and inductive marketing in the strict sense is largely outdated. Ethics in advertising today goes from a mere moral value to a key to communicating with effective transparency and gaining people's trust. Being ethical and authentic can pay off... but be careful when making promises!

The evolution of advertising goes hand in hand with social, cultural and technological changes. With a focus on the technological aspect, we see how advertising has evolved and how companies are called upon to face the related challenges.

Explore the psychology of advertising in our article. Discover how techniques such as repetition, emotional appeal and storytelling shape consumer decisions, with a technical, ethical and critical eye.