Update to understand. Understand to choose. 


Colors, fonts, symbols, graphics, spaces... let's talk about design: the shapes of a site, an e-commerce site, an app, a product, a brand. In these articles you will discover everything about design, from theory to practice.

infographic article design in social media marketing

Design in social media marketing

Doing social media marketing aims to attract attention, engage and convert. In the multifaceted ecosystem of social media, how is it possible to achieve these objectives? Design applications that deal with various visual arts come to our aid. Learn to ask the right questions, mix cognition and perception and discover how big brands of all kinds do it on the main social media.

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infographics article design website

Optimal website design in 7 steps

If you plan the design of your website taking these 7 steps into account, you will have a site that is optimized for search engines, clear, fast and usable. The results? Visits, stay and conversions!

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infographic article on packaging design

Packaging design: functional aesthetics

Packaging design functions, elements and case studies. Find out how to define and put into practice this fundamental marketing action: an application of functional aesthetics that differentiates, communicates, preserves, presents and allows enjoyment. Know all its nuances and learn tips to revolutionize the packaging of your products.

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infographic article neuromarketing and design

Neuromarketing and Design

Here you will know more about neuromarketing and its techniques, discovering what their possibilities and limits are. Later you will see how this modern and experimental approach combines with design in the search for solutions that speak precisely to the hearts and minds of people. You will find solutions but above all questions.

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infographic article evolution of logos

Evolution of logos in Italy

From the coats of arms of noble families to mercantile symbols up to the Campari logo, passing through the design evolution of which Bruno Munari is a representative, we briefly retrace the history of logos in Italy. From these insights into imagination and knowledge, we better understand the importance and functional value of logos.

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infographic article kilobit web agency turin inclusive design

Inclusive Design: bases and tools

We know that a respectable design work must be simple but effective. Therefore usable, understandable, engaging, which guides the user to become interested and carry out the action we wish to encourage. But what if our target is also people with physical, sensory and cognitive disabilities? How do we orient ourselves? Here you will find the tools to do it.

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infographic article marketing design

Marketing Design case studies: successful campaigns

Marketing Design is an approach aimed at visual storytelling, the intelligent use of sites and platforms, involvement, therefore active participation, promotion through shares, therefore conversion. The 3 case studies that we propose are examples of how this approach can be applied simply and effectively.

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infographic article design and perception beyond the psychology of color

Design and perception: beyond the psychology of color

Beyond the psychology of color there are other elements such as typography, layout, images and usability that greatly influence people's perception. Learn more about the importance of harmony between design and content to effectively communicate and characterize your brand in every aspect.

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infographics article design in corporate branding

The importance of design in corporate branding

Do you want to create a recognisable, memorable and emotionally engaging brand identity? Here design comes into play which, with all its elements such as logo, colors and fonts, conveys the values ​​of a brand, connotes and characterizes it. Read to find out more.

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