Design.

Doing social media marketing aims to attract attention, engage and convert. In the multifaceted ecosystem of social media, how is it possible to achieve these objectives? Design applications that deal with various visual arts come to our aid. Learn to ask the right questions, mix cognition and perception and discover how big brands of all kinds do it on the main social media.

Packaging design functions, elements and case studies. Find out how to define and put into practice this fundamental marketing action: an application of functional aesthetics that differentiates, communicates, preserves, presents and allows enjoyment. Know all its nuances and learn tips to revolutionize the packaging of your products.

Here you will know more about neuromarketing and its techniques, discovering what their possibilities and limits are. Later you will see how this modern and experimental approach combines with design in the search for solutions that speak precisely to the hearts and minds of people. You will find solutions but above all questions.

From the coats of arms of noble families to mercantile symbols up to the Campari logo, passing through the design evolution of which Bruno Munari is a representative, we briefly retrace the history of logos in Italy. From these insights into imagination and knowledge, we better understand the importance and functional value of logos.

We know that a respectable design work must be simple but effective. Therefore usable, understandable, engaging, which guides the user to become interested and carry out the action we wish to encourage. But what if our target is also people with physical, sensory and cognitive disabilities? How do we orient ourselves? Here you will find the tools to do it.