Having an accessible website is now one of the keys to increasing organic traffic. It pleases search engine algorithms, public opinion, institutions, but above all it is more usable by everyone, especially by people who can normally be excluded. In fact, if you structure the interface, functionality and design of a site properly, they can interact with its contents less well-off, less educated, neurodivergent people and with visual, hearing, motor or cognitive disabilities. These people now more than ever have assistive technologies that allow them to connect, include and interact.
It is important to get close to all these people, not only to clean the facade of one's own brand identity.
But why generates opportunities and a series of objective advantages unrelated to ethical issues.
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Why is it convenient to have a website accessible to everyone today?
Accessibility means offering everyone a clear and pleasant browsing experience. Experience of Web browsing on any device, even on the older ones, and also valid for those who have slow connection or contingent difficulties, such as having to be in a noisy environment.
So speaking of accessibility we do not address disability or neurodivergence exclusively.
An accessible website is in fact designed according to choices and techniques of inclusive design. Which improve the experience for everyone, since easy to read texts e high contrast colors are universal benefits. A site made in this way then stands. And, for all these reasons, he also has one SEO top: in other words, it has a better chance of placing in the first positions of the result pages of the search engine.
And then you knew that Ignoring your website accessibility could lead to legal risks?
So is it illegal to have a poorly accessible website?
Not always. In Europe, the Accessibility Directive imposes stringent standards for the Web sites public… but in certain specific cases also for private websites. In our country the CAD forces the public administrations and companies providing essential services to respect the WCAG accessibility requirements. We recommend that you look at these sources to see if you meet the requirements and to learn more. You can also find more on this in our article on Digital Services Act.
So it is not always illegal to have a poorly accessible website. However, Investing in accessibility is always worthwhile for the usability advantages it offers and for the opportunities it opens up. In essence Making your site accessible means restructuring it to open it up to everyone..
Is it difficult and expensive to have an accessible website?
The first step is to follow the WCAG guidelines, which offer clear and applicable guidance. These include:
- alternative texts for images,
- use of semantic HTML,
- sufficient color contrast,
- and a navigable structure.
All steps that you may have taken or would take if you want to improve your website. In addition, there are free or paid tools that make the job easier, called accessibility validators: you just need to type this name into any search engine to find them.
If, on the other hand, you don't have the desire, time or skills to equip yourself with this, just ask Kilobit.
