Update to understand. Understand to choose.
All about marketing and branding elements applied to social networks. From communication to the study of the target, up to the understanding of the algorithms at the basis of visibility.
Can leaving fact-checking in the hands of AI-powered users work? Is it a choice that favors inclusivity and freedom of expression or is it a license for the extreme politicization of social networks? Find out what is happening and the possible consequences.
Each social network's algorithm focuses on different focuses: YouTube rewards viewing times and structured content more, TikTok the technical quality of videos, the Meta and LinkedIn social networks favor comments more and on X the focus is on conversions.
Excessive and prolonged exposure to social media threatens our cognitive abilities, as attested by various academic and scientific sources: let's delve into the phenomenon of brainrot, discovering how the responsibilities are distributed and what we can do to prevent and limit it.
The security of personal data is a more current topic than ever. In this article, we focus on social media, exploring the benefits and risks associated with AI that fuels profiling algorithms. We analyze how personal data is collected, for what purposes, and discover how we can protect ourselves.
Twitter, like all social networks, has lights and shadows: on the one hand it can flatten knowledge, on the other it can broaden it. Today we reflect together on this and more by talking about Twitterature, a project born in 2009 which consists of summarizing the classics of literature in 140 characters.
Developing a certain visibility on Twitter makes you stand out to an audience that mainly wants to inform themselves and discuss recent news. Being fresh and contextual is therefore essential to attract attention, along with knowledge of the algorithm and SEO practices.
LinkedIn is the most well-known, useful and focused job search platform there is today. This applies if you want to target a specific area in Italy. Discover with these practical and simple tips how to gain visibility to expand your work network and make the best use of it.
Youtube is different from other social networks. Here, more than in others, it is very important to respect the complementarity between content value and SEO optimization. If one of these two elements is lacking, the work done on the other risks being useless if not counterproductive. Learn how to respect both and how to structure your videos.
Not used to communication on TikTok but want to address the catchment area present only on this social network? Follow these quick tips to open yourself up to learning more instantaneous communication than usual. Use visibility to sell but also to find out what to offer.
Visibility is important but it is only a tool to achieve other purposes. You may want to sell products or a service, seek funds and human resources to start a project, publicize your art, find jobs, establish collaborations, launch a social message or provide dissemination. Whatever your goal, starting with best practices increases your visibility on Instagram. Let's see how to favor it.
© 2021 Copyright by Kilobit Srl. All rights reserved. VAT number: 12330760013
This site is protected by Google reCAPTCHA v3, Privacy Policy e Terms of Service of Google.
