Update to understand. Understand to choose.
All about marketing and branding elements applied to social networks. From communication to the study of the target, up to the understanding of the algorithms at the basis of visibility.
LinkedIn is designed for finding jobs and networking: but is it really still useful and indispensable in 2025? How do you work on LinkedIn? What to avoid? Is it always better than other platforms for all jobs?
With the current climate of bans and restrictions in the world, rumors and hypotheses have been circulating about the possible “closing of TikTok”: but do we mean as a company? In the Western market? As an app? We also wonder if TikTok is closing in Italy. Are these hypotheses founded? Let's try to understand.
TikTok's ban in Albania is not the only one. Here we take stock of the situation and invite companies and creators who rely on the platform to diversify more, so as not to let the ground fall from under their feet!
Elon Musk is a character on the crest of the wave: a polarizing figure, who gathers equally heavy criticism and blind admiration. Analyzing the news of X of 2025, we can reflect on what his social has become and the intentions that we can see behind choices and changes.
Facebook for this 2025 presents us with news that reflect a contradictory and potentially dangerous policy of Meta: greater freedom of expression devoted to authenticity, at the possible price of disinformation and the proliferation of bots. What remains are our individual choices.
Everything changes before our eyes, and the same goes for Instagram, which this year is updating itself by introducing long-desired innovations and others that are causing discussion. Discover how one of the most popular social networks is diversifying creators and targets, trying to promote authenticity. Discover the new functions already available and take a look at those coming soon.
AI is now massively integrated into social media algorithms, radically influencing every aspect of the platforms. From personalizing feeds to marketing, everything has changed: but what are the consequences in terms of privacy and security? Find out in this article.
Can leaving fact-checking in the hands of AI-powered users work? Is it a choice that favors inclusivity and freedom of expression or is it a license for the extreme politicization of social networks? Find out what is happening and the possible consequences.
Each social network's algorithm focuses on different focuses: YouTube rewards viewing times and structured content more, TikTok the technical quality of videos, the Meta and LinkedIn social networks favor comments more and on X the focus is on conversions.
Excessive and prolonged exposure to social media threatens our cognitive abilities, as attested by various academic and scientific sources: let's delve into the phenomenon of brainrot, discovering how the responsibilities are distributed and what we can do to prevent and limit it.
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