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After 4 years of legal battle, a turning point has been reached in the lawsuit against Google over the ambiguity of incognito browsing on Chrome. In this article we update you on what happened and reconstruct the crucial points of the story.
Packaging design functions, elements and case studies. Find out how to define and put into practice this fundamental marketing action: an application of functional aesthetics that differentiates, communicates, preserves, presents and allows enjoyment. Know all its nuances and learn tips to revolutionize the packaging of your products.
From jeans to social media creators, we explore mass culture and consumer trends that originate from and are reflected in advertising.
Here you will know more about neuromarketing and its techniques, discovering what their possibilities and limits are. Later you will see how this modern and experimental approach combines with design in the search for solutions that speak precisely to the hearts and minds of people. You will find solutions but above all questions.
Persuasive and inductive marketing in the strict sense is largely outdated. Ethics in advertising today goes from a mere moral value to a key to communicating with effective transparency and gaining people's trust. Being ethical and authentic can pay off... but be careful when making promises!
From the coats of arms of noble families to mercantile symbols up to the Campari logo, passing through the design evolution of which Bruno Munari is a representative, we briefly retrace the history of logos in Italy. From these insights into imagination and knowledge, we better understand the importance and functional value of logos.
Structuring a targeted advertising campaign is the basis for marketing in an economical and intelligent way. Find out everything in this specialized article: from objectives to how to measure results, through to the tools you have at your disposal and the means of communication you can use.
We know that a respectable design work must be simple but effective. Therefore usable, understandable, engaging, which guides the user to become interested and carry out the action we wish to encourage. But what if our target is also people with physical, sensory and cognitive disabilities? How do we orient ourselves? Here you will find the tools to do it.
Measuring whether an advertisement is effective is a real challenge. Find out how to deal with it by reading our specialized article. You will know the tools you can use to put together the pieces of a holistic and exhaustive analysis. Learn the methods to understand how and how much to invest, what to see and above all how to see it.
Marketing Design is an approach aimed at visual storytelling, the intelligent use of sites and platforms, involvement, therefore active participation, promotion through shares, therefore conversion. The 3 case studies that we propose are examples of how this approach can be applied simply and effectively.
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