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Update to understand. Understand to choose. 

The digital world is constantly evolving.

Whatever your level of web experience, our specific articles can help you keep up.

cell phone with hearts instagram update 2025

Instagram Update 2025: Top 10 New Features

Everything changes before our eyes, and the same goes for Instagram, which this year is updating itself by introducing long-desired innovations and others that are causing discussion. Discover how one of the most popular social networks is diversifying creators and targets, trying to promote authenticity. Discover the new functions already available and take a look at those coming soon.

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china deepseek bot

DeepSeek's Cry Terrorizes the West Too

The arrival of DeepSeek, in addition to disrupting the global technology market, challenges the Western way of doing AI. Despite the accusations, a lesson emerges: AI can be cheaper and more efficient. It accelerates the technological race, as there have been many others: but what is at the finish line this time?

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woman lying on sofa doing voice search

Voice Search: How to Use It to Rank on Google

The snippet favorite, with long-tail questions but short answers and lots of platforms to optimize: voice search opens up a new world for SEO amateurs and experts, but it also follows old healthy habits. Find out more in this dedicated article.

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man and woman with magnifying glass analyze how to position themselves on google

How to rank on Google with EEATs

Starting from a culinary metaphor, we will see how Experience, Competence, Authoritativeness and Reliability work: the 4 factors to work on to position yourself on Google today. Discover in detail what they are.

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smartphone people talking the phone listens to us

Do phones really listen to us to serve us targeted ads?

This doubt has come to everyone at least once in their lives, especially when we see advertisements related to what we have just talked about with someone... but do phones really listen to us? Let's find out what is true, if it is practicable, how we could delude ourselves about it and what to really pay attention to if we care about our privacy.

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lens and query search on google sge

Google Search Is Changing: What is SGE?

SGE is an experimental feature that uses generative AI to find the most relevant results from a Google search and combines them to provide a summary. Learn more about what it is, how to try it, and how to use it with a critical and careful eye.

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social media queue robot from PC

Artificial Intelligence Has Changed Social Media

AI is now massively integrated into social media algorithms, radically influencing every aspect of the platforms. From personalizing feeds to marketing, everything has changed: but what are the consequences in terms of privacy and security? Find out in this article.

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