lens and query search on google sge

Google Search Is Changing: What is SGE?

SGE is an experimental feature that uses generative AI to find the most relevant results from a Google search and combines them to provide a summary. Learn more about what it is, how to try it, and how to use it with a critical and careful eye.
January 23 2025

The experience of Google search has now transformed. As we have analyzed, the algorithm has changed to try to provide apersonalized user experience based onbig data analysis and on targeting via artificial intelligence. The latest specific technology developed and introduced in the experimental phase by the most used search engine in the West is SGE: acronym for Search Generative Experience.

Let's find out what it's all about to keep up with the elements that are redesigning the digital marketing , SEO, so the factors that determine how to rank on google today. We will go through these steps, as is our custom, carefully maintaining a critical and aware point of view.

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SGE offers synthetic Google search results by combining multiple sources

Then use generative AI to identify the most relevant results and combine them to provide a summary. So it is based on advanced linguistic models, developed through machine learning algorithm e deep learning.

On the one hand, in fact, the model underlying the SGE learns patterns, semantic relations and contexts, thus providing answers that are not limited to keyword searches but that interpret the user's intent; plus the model continues to learn and change based on user response in terms of interactions and feedback. On the other hand, through the use of neural networks deep ones that always better process the natural language, the model is able to analyze and synthesize complex data, creating more detailed and pertinent answers because he understands the context even if he is asked ambiguous or complex questions (queries).

Don't take everything you read as true

In essence, the answers are presented to us in the form of concise explanations or overviews that combine content from different platforms.

The summary of the information rIt significantly reduces your search time, but it also limits the variety of sources you will consult. to find what you are looking for. Also keep in mind that the generated content depends heavily on the accuracy of the models and sources used. Factors that are determinable by the responses of us users but only to a small extent. In fact, the result mostly depends on how the model was trained and how much the sources are appreciated by the search engine. There is not always a guarantee on these. It is essential that you take this into account., because it depends on your critical thinking skills but above all on your knowledge.

In light of this, to give you your own idea, we tell you how to activate this function and how to contribute to testing the SGE. In fact, as we said above, it is a technology still in the experimental phase.

How to Activate and Use SGE to Learn a New Method of Searching on Google

  1. First go to labs.google.com/search and sign in with your Google account.
  2. Look for the “Search Generative Experience” feature in the list.
  3. Click on “Join Waitlist” or activate the function directly.
  4. Go back to Google and enter any query.
  5. View the generated response at the top of the page, complete with summary and links to sources.
  6. Ask questions to delve deeper into the topic.
  7. Explore the suggested links for more details.

This way you should be able to try out SGE and do your part to test.

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If you can't log in try using Chrome and/or a VPN to simulate a connection from the United States.

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