Today Most online searches happen from mobile. And the trend seems to be holding, since devices are technologically refined at an impressive speed. The method of accessing information, therefore, has become more spontaneous, immediate and easy. Factors that in turn fuel research that, without such advantages and conditions, probably would never have been done.
In other words there is more pool, demand, there is more market for online activities of all kinds.. This is because they all answer questions that were not asked before.
But to listen and enter this market so as to reap the benefits, We need to reach people who search on mobile and provide them with formats and modes of use that are suitable for their device..
This means have a responsive website: adapt to every device. And this is where the work of developers and designers comes into play, both freelancers and those tied to a web agency like ours.
But what exactly does having a responsive website mean today?
Content index
SEO Benefits: A Responsive Website Is More Liked by Search Engines
We reiterate: by 2024, most online searches will happen from mobile devices. Google, aware of this trend, has implemented the Mobile-first indexing, giving priority to the mobile version of websites in indexing.
A responsive website, optimised for all devices, is therefore more likely to obtain a good positioning in search results..
This means more visibility, more organic traffic and, consequently, more opportunities to reach their target.
Adapting is good, even for the ranking. In fact Google (in addition to responsiveness) gives priority to websites that generally offer a good user experience on mobile devices.
Fewer abandonments and more conversions
A responsive website is not just a question of format, but above all of usability.
Thanks to responsive design, images, text and interactive elements resize and rearrange optimally, avoiding the user having to zoom, scroll horizontally or navigate between different versions of the site.
This translates into one greater user satisfaction and in a lower dropout rate, essential elements for the success of any online business.
In addition, a clear and intuitive layout, together with well-sized interactive elements, helps to minimize the steps needed to achieve conversion..
A responsive website saves time and resources
Having a responsive website means managing a single site for all devices, greatly simplifying content management and reducing development and maintenance costs.
By eliminating the need to create and maintain separate versions for desktop, tablet, and smartphone, you save time and money..
Additionally, a single source code to update means less chance of errors and a more consistent user experience across all platforms. This translates into a increase in efficiency and in one greater flexibility in developing and updating the website.
As we can testify, a website is never a finished product: you have to work on it continuously to keep it functional and useful. If it is easier to work on a single site for all versions, so much the better, right?
And the future of responsive web?
Responsive web is and will be increasingly important in the future. Making a responsive website suitable for every device is essential to remain competitive today and tomorrow. But also to discover niches that you never imagined. We are talking about a project that requires professionalism and work. It is an investment that for some can be of time, study and work, especially if they are digital entrepreneurs with their own project in mind.
For others with both physical and online businesses and stores, it may be the investment in a service that we can offer you. Our websites They are structured to adapt to the most used devices: in this way, those who are looking for you will no longer be able to fail to find you.
Contact us for more information.
