Update to understand. Understand to choose.
Find here tips, strategies and digital marketing applications: all the tools you need to organize, structure and promote any type of online business.
LinkedIn is designed for finding jobs and networking: but is it really still useful and indispensable in 2025? How do you work on LinkedIn? What to avoid? Is it always better than other platforms for all jobs?
TikTok's ban in Albania is not the only one. Here we take stock of the situation and invite companies and creators who rely on the platform to diversify more, so as not to let the ground fall from under their feet!
SGE is an experimental feature that uses generative AI to find the most relevant results from a Google search and combines them to provide a summary. Learn more about what it is, how to try it, and how to use it with a critical and careful eye.
Digital vouchers are financing that can help a small or medium-sized business take off technologically. Depending on the call, you can invest in a varied range of digital solutions. Get inspired by our article and discover the 10 calls that recur every year.
Today we are going to talk about a rather advanced technology that integrates AI. Intelligent automation offers dynamic tools that learn and improve through experience… A bit like people do. Discover how it works and its practical applications.
Although we talk more about generative AI, one of the main functions of AI is data analysis and processing. And it does it incredibly faster than one person or a team. Whatever your digital business, it's worth taking a look at tools that can expand your possibilities and save you time.
Digital marketing involves the analysis and processing of a lot of data, the creation of content, sites, offers... all with a predictive vision, based on statistics but also on your idea of reality and the connections you are able to create. No tool can replace you, but it can certainly give you a hand.
Structuring a targeted advertising campaign is the basis for marketing in an economical and intelligent way. Find out everything in this specialized article: from objectives to how to measure results, through to the tools you have at your disposal and the means of communication you can use.
Measuring whether an advertisement is effective is a real challenge. Find out how to deal with it by reading our specialized article. You will know the tools you can use to put together the pieces of a holistic and exhaustive analysis. Learn the methods to understand how and how much to invest, what to see and above all how to see it.
Marketing Design is an approach aimed at visual storytelling, the intelligent use of sites and platforms, involvement, therefore active participation, promotion through shares, therefore conversion. The 3 case studies that we propose are examples of how this approach can be applied simply and effectively.
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