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Find here tips, strategies and digital marketing applications: all the tools you need to organize, structure and promote any type of online business.
Structuring a targeted advertising campaign is the basis for marketing in an economical and intelligent way. Find out everything in this specialized article: from objectives to how to measure results, through to the tools you have at your disposal and the means of communication you can use.
Measuring whether an advertisement is effective is a real challenge. Find out how to deal with it by reading our specialized article. You will know the tools you can use to put together the pieces of a holistic and exhaustive analysis. Learn the methods to understand how and how much to invest, what to see and above all how to see it.
Marketing Design is an approach aimed at visual storytelling, the intelligent use of sites and platforms, involvement, therefore active participation, promotion through shares, therefore conversion. The 3 case studies that we propose are examples of how this approach can be applied simply and effectively.
Design marketing is a holistic approach that mainly involves personalization supported by technologies that allow analysis of large data. Find out what the innovations of the moment are and how they are used.
Google Trends is a really easy tool to use. Although it has several limitations, if used with knowledge it can be very useful, especially when used together with other resources. Find out in this article what to consider and how to optimize use.
Knowing how to use Google Analytics is essential to see a series of data that will help you understand how your site is doing from different points of view. If you know how to set the functions you need, read and interpret the data, you will be able to make useful choices to improve the site technically, communicatively, graphically, and your advertising campaigns.
Developing a certain visibility on Twitter makes you stand out to an audience that mainly wants to inform themselves and discuss recent news. Being fresh and contextual is therefore essential to attract attention, along with knowledge of the algorithm and SEO practices.
LinkedIn is the most well-known, useful and focused job search platform there is today. This applies if you want to target a specific area in Italy. Discover with these practical and simple tips how to gain visibility to expand your work network and make the best use of it.
Youtube is different from other social networks. Here, more than in others, it is very important to respect the complementarity between content value and SEO optimization. If one of these two elements is lacking, the work done on the other risks being useless if not counterproductive. Learn how to respect both and how to structure your videos.
Not used to communication on TikTok but want to address the catchment area present only on this social network? Follow these quick tips to open yourself up to learning more instantaneous communication than usual. Use visibility to sell but also to find out what to offer.
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