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Find here tips, strategies and digital marketing applications: all the tools you need to organize, structure and promote any type of online business.
Digital vouchers are financing that can help a small or medium-sized business take off technologically. Depending on the call, you can invest in a varied range of digital solutions. Get inspired by our article and discover the 10 calls that recur every year.
Today we are going to talk about a rather advanced technology that integrates AI. Intelligent automation offers dynamic tools that learn and improve through experience… A bit like people do. Discover how it works and its practical applications.
Although we talk more about generative AI, one of the main functions of AI is data analysis and processing. And it does it incredibly faster than one person or a team. Whatever your digital business, it's worth taking a look at tools that can expand your possibilities and save you time.
Digital marketing involves the analysis and processing of a lot of data, the creation of content, sites, offers... all with a predictive vision, based on statistics but also on your idea of reality and the connections you are able to create. No tool can replace you, but it can certainly give you a hand.
Structuring a targeted advertising campaign is the basis for marketing in an economical and intelligent way. Find out everything in this specialized article: from objectives to how to measure results, through to the tools you have at your disposal and the means of communication you can use.
Measuring whether an advertisement is effective is a real challenge. Find out how to deal with it by reading our specialized article. You will know the tools you can use to put together the pieces of a holistic and exhaustive analysis. Learn the methods to understand how and how much to invest, what to see and above all how to see it.
Marketing Design is an approach aimed at visual storytelling, the intelligent use of sites and platforms, involvement, therefore active participation, promotion through shares, therefore conversion. The 3 case studies that we propose are examples of how this approach can be applied simply and effectively.
Design marketing is a holistic approach that mainly involves personalization supported by technologies that allow analysis of large data. Find out what the innovations of the moment are and how they are used.
Google Trends is a really easy tool to use. Although it has several limitations, if used with knowledge it can be very useful, especially when used together with other resources. Find out in this article what to consider and how to optimize use.
Knowing how to use Google Analytics is essential to see a series of data that will help you understand how your site is doing from different points of view. If you know how to set the functions you need, read and interpret the data, you will be able to make useful choices to improve the site technically, communicatively, graphically, and your advertising campaigns.
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