SEO is essential for rank on search engines and climb the results pages.
If you don't know what it is, we recommend you learn more about it. SEO Category of our blog before continuing to read.
Generally speaking, anyone who works with SEO can tell you that It depends on several intersecting factors. So it's not enough to find a keyword with a lot of search volume, create content that contains it massively and expect good results. In fact, SEO It also depends on the Site performance, from his authority, from the work of link building, from the look and quality of our content, plus a bunch of other technical factors.
In addition to these, you also need to know analyze trends, interpret them… and even know how to predict them!
Ultimately we are talking about content that is optimized so that it is recognized as valid, therefore useful and interesting in the eyes of people. These questions they respond to the need for answers, tied to skills, information, a temporary trend or existential questions that are omnipresent in human history.
As search engine algorithms become more refined to reward content that people value, as theartificial intelligence we can only ask ourselves how it can help us assist in SEO work.
Let's find out and see how a human being should position himself to take advantage of this support.
Content index
AI can assist at every stage of SEO work
Different applications and uses of AI can become powerful tools for every phase of an SEO job, fromkeyword and query analysis, performance monitoring of finished and long-distributed content.
Keyword analysis and trends
AI is capable of process huge volumes of data. So it is useful to discover relevant keywords and new trends.
RankBrain for example, it continuously adapts to user searches, learning from their behavior. And it does this by exploiting the deep learning, which is one of the most advanced widely usable technologies today. Just as MarketMuse, which similarly exploits the processing of natural language. While SEMrush have used predictive algorithms drawing on impressive volumes of data.
Using such tools cross-referenced provides a picture based not only on volumetric parameters. Rather, it also seeks to interpret the intent behind the research, so as to create a strategy consistent with the interests of the users we want to intercept.
This is how we predict the different possible formulations of questions related to a specific need.
SEO optimization
Tools like Chat GPT can generate optimized content or improve existing content. Readability, coherence and keyword usage are analyzed, ensuring that the content meets user needs and search engine requests. Here, however you have to pay close attention to the reliability of the content and that this content I am not interpreted as AI by search engine algorithms.
The solution is the same old way: Check the contents, make them yours and rewrite them in your own words.
If you want, get help from AI, but don't let it do everything for you. Generative AI like ChatGPT, although they are impressive tools, often make mistakes. This is also due to our ability to ask questions that best direct them. Which is a skill and, at certain levels, a profession. So check carefully and always readjust, because in addition to the risk of spreading misinformation, search engines can penalize you.
UX Tracking and Improvement
With the help of AI, it is possible to track the signals of user interaction with a website. We are talking about factors such as length of stay e bounce rate, therefore: who stays on your site and how many leave (and for how long). Hotjar, for example, Track user experience with heat maps. Predictive AI also interprets data collected by Google Analytics to provide suggestions on how to improve accessibility, loading speed e site navigability. These, as we said at the beginning, contribute significantly to the positioning on search engines and to the climbing of the result pages.
SEO Monitoring
A SEO-optimized site and content is never a “finished product.” To maintain top rankings (or continue to climb) you need to constantly monitor and adapt. We can recommend additional tools such as Frase and Alli AI, but some of the tools written above also perform these tasks. Tasks that fall within some of the features we talked about earlier.
So with AI you can optimize SEO… but it depends on how YOU use it
The tools we have seen demonstrate that it is possible to optimize SEO in all its steps with the support of AI.
This is provided that the person giving the commands to the AI, interpreting the results and making decisions is a competent person or at least someone who has a minimal idea of what they are doing. It is absolutely not recommended to improvise without understanding something about either prompt design (how to give commands to AI) or SEO..
Get help if you want to speed up your work and specialize. But don't let yourself be replaced. Connect with colleagues or those who work in the industry. Open your ears, because you can find out what people are looking for even during a very common conversation.
This will give you the knowledge of using AI: the clarity, the criticism, the true optimization.
